PRIVACY POLICY
ENGLISH VERSION
Last updated: October 7th 2026
At MERCHLAB, we take the protection of your personal data seriously.
This Privacy Policy explains how MERCHLAB ApS collects, uses and stores personal data when you visit our website, contact us, submit a project enquiry or become a customer.
1. WHO WE ARE
The data controller is:
MERCHLAB ApS
CVR: 42164429
Gl. Kalkbrænderi Vej 8, kl. tv
2100 Copenhagen Ø
Denmark
E-mail: info@merchlab.dk
Telephone: +45 42 94 24 96
2. WHAT PERSONAL DATA WE COLLECT
Depending on how you interact with us, we may collect and process information such as:
Name
Company name
E-mail address
Telephone number
Billing and delivery information
Information about your project, order or enquiry
Artwork, logos, design files or other material you choose to send us
Correspondence between you and MERCHLAB
When you visit merchlab.dk, technical information may also be processed, such as your IP address, browser, device information and information collected through cookies or similar technologies, depending on your cookie preferences.
We do not intentionally collect sensitive personal data through our website.
3. WHY WE PROCESS YOUR PERSONAL DATA
We process personal data for purposes including:
Responding to enquiries
Preparing quotes
Advising you on products and projects
Managing customer relationships
Processing and fulfilling orders
Managing production, delivery and logistics
Invoicing and accounting
Improving and operating our website
Complying with legal obligations
The legal basis for our processing depends on the situation.
When you contact us regarding a potential project or agreement, we may process your data in order to take steps at your request before entering into an agreement.
For business enquiries and ongoing business relationships, we may process personal data on the basis of our legitimate interest in communicating with customers, potential customers and business partners and in operating our business.
Where processing is necessary to fulfil an agreement, we process the relevant data for that purpose.
We may also process and retain certain information where required by law, including accounting and bookkeeping requirements.
Where we use non-essential cookies or similar technologies for analytics or marketing, this processing is based on your consent.
4. PROJECT ENQUIRIES AND CONTACT FORMS
When you use our website to start a project or contact us, we process the information you submit in order to understand your enquiry, contact you and, where relevant, prepare product suggestions, pricing or a quote.
Providing this information is voluntary, but we may not be able to respond properly to your enquiry without the necessary contact and project information.
5. CUSTOMERS AND ORDERS
If you become a MERCHLAB customer, we process the information necessary to manage your project and customer relationship.
This may include information required for:
Project management
Design and artwork approval
Production
Quality control
Delivery and fulfilment
Customer communication
Invoicing and bookkeeping
Where necessary to complete your project, relevant information may be shared with production partners, suppliers, shipping providers or other partners involved in fulfilling your order.
We only share information that is reasonably necessary for the relevant purpose.
6. SERVICE PROVIDERS AND DATA PROCESSORS
We use third-party service providers to operate our business and website.
These may include providers of:
Website hosting and website functionality
E-mail
IT and cloud services
Accounting
Shipping and logistics
Production and fulfilment
Analytics and related website services
Our website is built and hosted using Squarespace. Squarespace may therefore process technical information and information submitted through the website on our behalf.
We also use services provided by Google, including Google Analytics and, where applicable, Google Ads, for website analytics, advertising measurement and related purposes. Google may process technical and usage information in connection with these services.
Some of our service providers may process personal data outside the EU/EEA.
Where personal data is transferred internationally, we rely on a valid legal transfer mechanism where required.
Squarespace states that it uses the EU-U.S. Data Privacy Framework for relevant transfers and, where necessary, the European Commission's Standard Contractual Clauses.
We do not sell your personal data.
7. HOW LONG WE KEEP YOUR DATA
We only keep personal data for as long as it is necessary for the purpose for which it was collected or for as long as we are legally required to retain it.
Enquiries that do not result in a customer relationship are deleted or anonymised when the information is no longer reasonably relevant to our communication or business relationship.
Information relating to completed customer projects may be retained where necessary for customer service, documentation, potential claims or ongoing business relationships.
Accounting and bookkeeping information is retained for the period required under applicable Danish law.
8. COOKIES AND SIMILAR TECHNOLOGIES
Merchlab.dk uses cookies and similar technologies for essential website functionality and, depending on your consent, analytics and advertising purposes.
We use Google Analytics 4 (GA4), provided by Google, to understand how visitors use our website. Google Analytics may process information such as pages visited, interactions with the website, approximate location, device and browser information, traffic source and technical identifiers.
We use this information to understand website performance, improve our website and services, and measure how visitors interact with MERCHLAB.
We may also use Google Ads and related Google measurement technologies to measure the effectiveness of our advertising, including whether advertising results in visits, enquiries or other relevant actions on our website.
Where required, analytics and advertising technologies are only used based on your consent. Your consent choices may be communicated to Google through Google's consent mechanisms.
You can accept, reject or change your preferences through the cookie settings available on our website.
Google may process data outside the EU/EEA. Where required, such transfers are subject to applicable safeguards and transfer mechanisms.
9. YOUR RIGHTS
Under applicable data protection law, you may have a number of rights in relation to your personal data.
Depending on the circumstances, these may include the right to:
Access the personal data we hold about you
Correct inaccurate personal data
Request deletion of your personal data
Restrict the processing of your personal data
Object to certain processing
Receive certain personal data in a portable format
Withdraw your consent where processing is based on consent
These rights are not absolute and may be subject to legal conditions or exceptions. The Danish Data Protection Agency describes these as core data-subject rights under the GDPR.
If you would like to exercise any of your rights, please contact us at:
10. WITHDRAWING CONSENT
Where our processing is based on your consent, you can withdraw that consent at any time.
Withdrawing consent does not affect the lawfulness of processing carried out before the consent was withdrawn.
Cookie preferences can be changed through the cookie settings available on the website.
11. SECURITY
We take reasonable technical and organisational measures to protect personal data against accidental or unlawful loss, alteration, disclosure, access or misuse.
Access to personal data is limited to people and service providers who need access for relevant business purposes.
12. AUTOMATED DECISION-MAKING
MERCHLAB does not use your personal data to make solely automated decisions that produce legal effects or similarly significantly affect you.
13. COMPLAINTS
If you have questions or concerns about how we process your personal data, you are always welcome to contact us first at:
You also have the right to lodge a complaint with the Danish Data Protection Agency:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
More information is available from the Danish Data Protection Agency.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, for example if our services, suppliers or processing activities change.
The latest version will always be available on merchlab.dk.
Privatlivspolitik
DANSK VERSION
Senest opdateret: 7. oktober 2026
Hos MERCHLAB tager vi beskyttelsen af dine personoplysninger alvorligt. Denne privatlivspolitik beskriver, hvordan vi indsamler, bruger og opbevarer personoplysninger, når du besøger vores hjemmeside, kontakter os eller bliver kunde hos os.
1. Dataansvarlig
Den dataansvarlige er:
MERCHLAB ApS
CVR: 42164429
Gl. Kalkbrænderi Vej 8, kl. tv
2100 København Ø
Danmark
E-mail: info@merchlab.dk
Telefon: +45 42 94 24 96
Disse oplysninger svarer til de virksomhedsoplysninger, MERCHLAB aktuelt viser på sitet.
2. Hvilke oplysninger behandler vi?
Når du kontakter MERCHLAB, starter et projekt eller bliver kunde hos os, kan vi behandle oplysninger som navn, virksomhedsnavn, e-mailadresse, telefonnummer samt de oplysninger, du selv giver os om dit projekt.
Det kan eksempelvis være oplysninger om produkter, antal, deadline, budget, designfiler, logoer og øvrigt materiale, som er relevant for at kunne besvare din henvendelse eller gennemføre et projekt.
Når du besøger merchlab.dk, kan der desuden behandles tekniske oplysninger om din brug af hjemmesiden, eksempelvis IP-adresse, enhed, browser og cookieoplysninger, afhængigt af dine cookieindstillinger.
3. Hvorfor behandler vi oplysningerne?
Vi behandler personoplysninger for at kunne besvare henvendelser, udarbejde tilbud, rådgive om projekter, gennemføre produktion og levering samt administrere vores kundeforhold.
Når du kontakter os med henblik på et muligt projekt, kan behandlingen være nødvendig for at tage skridt på din anmodning forud for indgåelse af en aftale. I andre tilfælde kan behandlingen ske på baggrund af vores legitime interesse i at kunne kommunikere med potentielle og eksisterende kunder. Når en aftale er indgået, behandler vi de oplysninger, der er nødvendige for at opfylde aftalen. GDPR indeholder bl.a. kontrakt, retlig forpligtelse og legitim interesse som mulige behandlingsgrundlag.
Vi behandler også oplysninger, når det er nødvendigt for at overholde lovgivning, eksempelvis bogføringsregler.
Hvis vi anvender ikke-nødvendige cookies eller lignende teknologier til statistik eller markedsføring, sker dette på baggrund af dit samtykke via vores cookieindstillinger.
4. Kontaktformular og projektforespørgsler
Når du bruger vores formular til at starte et projekt, behandler vi de oplysninger, du indsender, for at kunne vurdere dit projekt, kontakte dig og eventuelt udarbejde et tilbud.
Det er frivilligt at kontakte os, men vi kan ikke behandle en forespørgsel eller udarbejde et relevant tilbud uden de nødvendige kontakt- og projektoplysninger.
5. Kunder og ordrer
Hvis du bliver kunde hos MERCHLAB, behandler vi de oplysninger, der er nødvendige for projektstyring, kommunikation, produktion, levering, fakturering og bogføring.
Relevante oplysninger kan deles med produktionspartnere, leverandører, transportører eller andre samarbejdspartnere, når det er nødvendigt for at gennemføre det konkrete projekt.
Vi deler kun oplysninger, der er relevante for det pågældende formål. Datatilsynet beskriver eksempelvis videregivelse af nødvendige leveringsoplysninger til leverandør eller transportør som behandling, der kan være nødvendig for at opfylde en aftale.
6. Hvem kan vi dele oplysninger med?
Vi kan benytte eksterne leverandører til blandt andet hosting, hjemmeside, e-mail, IT, bogføring, transport, produktion og andre funktioner, der er nødvendige for at drive MERCHLAB og gennemføre kundeprojekter.
Vores hjemmeside er bygget og hostet via Squarespace. Squarespace kan derfor behandle tekniske oplysninger og oplysninger indsendt via hjemmesiden på vores vegne.
Vi anvender også tjenester fra Google, herunder Google Analytics og, hvor relevant, Google Ads, til webanalyse, måling af annoncering og relaterede formål. Google kan i forbindelse med disse tjenester behandle tekniske oplysninger og oplysninger om brugen af hjemmesiden.
Nogle leverandører kan behandle oplysninger uden for EU/EØS. Hvor det er relevant, anvendes et lovligt overførselsgrundlag. Squarespace oplyser blandt andet, at virksomheden anvender EU-US Data Privacy Framework og, hvor nødvendigt, EU-Kommissionens standardkontraktbestemmelser ved internationale dataoverførsler.
Vi sælger ikke dine personoplysninger.
7. Hvor længe gemmer vi oplysninger?
Vi opbevarer kun personoplysninger, så længe det er nødvendigt for det formål, de blev indsamlet til, eller så længe vi er forpligtet efter lovgivningen.
Henvendelser og projektforespørgsler, som ikke fører til et kundeforhold, slettes eller anonymiseres, når oplysningerne ikke længere er relevante for vores dialog eller forretningsmæssige behov.
Oplysninger om gennemførte kundeprojekter opbevares så længe, det er nødvendigt af hensyn til kundeforholdet, eventuelle krav og dokumentation.
Regnskabsmateriale opbevares i overensstemmelse med bogføringslovens regler. Erhvervsstyrelsen oplyser, at regnskabsmateriale som udgangspunkt skal opbevares i fem år fra udgangen af det regnskabsår, materialet vedrører.
8. Cookies
MERCHLAB.dk kan anvende cookies og lignende teknologier til nødvendige funktioner samt, afhængigt af dit samtykke, statistik og andre formål.
Du kan vælge eller ændre dine cookiepræferencer via hjemmesidens cookieindstillinger.
Læs mere om vores brug af cookies i vores cookieinformation/cookieindstillinger.
9. Dine rettigheder
Efter databeskyttelsesreglerne har du afhængigt af situationen en række rettigheder. Du kan blandt andet have ret til:
indsigt i de personoplysninger, vi behandler om dig
at få urigtige oplysninger rettet
at få oplysninger slettet
at få behandlingen begrænset
at gøre indsigelse mod behandling
dataportabilitet i relevante tilfælde
at trække et samtykke tilbage, hvis behandlingen er baseret på samtykke
Rettighederne gælder ikke nødvendigvis ubetinget i alle situationer. Datatilsynet beskriver blandt andet retten til sletning og begrænsning samt de betingelser, der gælder.
Hvis du ønsker at gøre brug af dine rettigheder, kan du kontakte os på info@merchlab.dk.
10. Klage
Hvis du er utilfreds med den måde, vi behandler dine personoplysninger på, er du altid velkommen til at kontakte os.
Du har også ret til at klage til Datatilsynet.
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Danmark
11. Automatiske afgørelser
MERCHLAB anvender ikke personoplysninger til automatiserede afgørelser, der har retsvirkning eller på tilsvarende måde påvirker dig væsentligt.
12. Ændringer
Vi kan løbende opdatere denne privatlivspolitik, hvis vores behandling af personoplysninger eller gældende regler ændrer sig.
Den seneste version vil altid være tilgængelig på merchlab.dk.